QBE North America and Assureful Partner on Commercial General Liability Insurance Program for E-Commerce Merchants
NEW YORK, NY, September 23, 2025 – QBE North America announced today the launch of a new program partnership with Assureful to deliver Pay-As-You-Sell Commercial General Liability insurance for e-commerce merchants.
The usage-based insurance product is designed specifically for merchants selling products on major online marketplaces, and offers coverage for bodily injury, property damage, and personal injury.
“QBE North America is excited to partner with Assureful to offer this innovative insurance solution to e-commerce merchants,” said Jim Haggerty, head of Commercial Programs, QBE North America. “Selling products online comes with challenges and this insurance solution offers customized coverage to meet the unique needs of merchants.”
QBE Hong Kong has also partnered with Assureful to offer Pay-As-You-Sell Product Liability insurance program in that region.
“This partnership with QBE North America represents an important milestone for Assureful. By uniting QBE’s scale and underwriting expertise with our GenAI-driven approach, we are bringing to market a unique insurance product purpose-built for e-commerce first merchants,” said Rohit Nair, Founder & CEO of Assureful. “There is simply nothing else like it today that gives consumer products companies protection, confidence, and compliance that traditional insurers cannot match.”
The Commercial Programs portfolio at QBE North America includes Property and Workers’ Compensation programs. QBE is committed to helping customers solve unique risks, offering tailored solutions, supported by underwriting and claims.
About QBE North America
QBE North America is a global insurance leader that gets to the heart of what’s at risk for customers. Part of QBE Insurance Group Limited, QBE North America reported Gross Written Premiums in 2024 of $7.3 billion. QBE Insurance Group’s results can be found at qbe.com. Headquartered in Sydney, Australia, QBE operates out of 26 countries around the globe, with a presence in every key insurance market. The North America division, headquartered in New York, conducts business primarily through its insurance company subsidiaries. The actual terms and conditions of any insurance coverage are subject to the language of the policies as issued. Additional information can be found at qbe.com/us or follow QBE North America on LinkedIn, Facebook and Instagram.
About Assureful
Assureful is a VC backed AI-native commercial insurance program administrator licensed in all 50 U.S. states and D.C. The company develops innovative usage-based and embedded insurance products designed specifically for e-commerce first merchants. Through its technology-driven approach and underwriting expertise, Assureful helps consumer products businesses access smarter, scalable protection that adapts to their business. Learn more at www.assureful.com and follow Assureful on LinkedIn.
Media Contact:
Lou Casale
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