Mox Launches Insurance Business and Makes Protection Simple
Forms the First Landmark Partnership with QBE in Hong Kong
Barbaros Uygun, CEO of Mox (left) and Lei Yu, CEO of QBE North Asia (right) announce the launch of Personal Accident Cushion
Hong Kong, 30 July 2025 — Following the granting of an Insurance Agency License by the Insurance Authority, Mox Bank Limited (“Mox”) today announced the launch of Mox Insure1, a significant leap toward reimagining protection for Hong Kong consumers. This milestone also marks the beginning of an exclusive strategic bancassurance partnership for general insurance with QBE Hongkong & Shanghai Insurance Limited (“QBE”), part of QBE Insurance Group, which has been serving Hong Kong for more than a century. Together, Mox and QBE are transforming the way insurance is purchased, managed and experienced.
Kicking off with its first general insurance product, Mox introduces “Personal Accident Cushion”, underwritten by QBE. This service aims to deliver a customer-centric, fully end-to-end digital insurance experience, seamlessly available within the Mox app.
“At Mox, our mission is to redefine financial services by making them safe, simple, smart and fun. With Mox Insure, we're bringing that same philosophy to protection – offering insurance services that are truly simple, relevant and affordable. This is only made possible with fully end-to-end digital insurance experience that is capable of delivering truly premium service through an intuitive customer journey.” said Barbaros Uygun, CEO of Mox.
Lei Yu, CEO of QBE North Asia, said, “Our partnership with Mox directly addresses the modern Hong Kong consumer's desire for on-demand, accessible solutions. It underscores QBE's commitment to fostering innovation within Hong Kong's dynamic financial ecosystem. Together, we're poised to unlock significant potential in the local digital economy, making vital protection more accessible and straightforward in their daily lives.”
Introducing Personal Accident Cushion: Protection made simple
Built to meet the daily needs of Hong Kong consumers, Personal Accident Cushion provides a smart safety net for life’s unexpected turns – whether at home, commuting, or travelling abroad. Designed for simplicity, transparency, and peace of mind, the product offers:- Three flexible plans – With Basic (HKD20/month), Value (HKD60/month), Max (HKD100/month) plans, customers can choose the level of protection that fits their personal needs.
- Up to HKD2,000,000 cover – In case of accidental death or permanent disablement, with double indemnity for accidents while travelling as a fare-paying passenger on public transport.
- One flat premium – No hidden fees, no age-based hikes, cancel anytime.
- 100% digital experience – Instant application, full-service management, and claims – all within the Mox app.
- 24/7 worldwide emergency assistance – Giving customers confidence wherever they go.
- Customer-focused benefits – Including rehabilitation support, accidental medical expense coverage, permanent disablement benefits and parent care.
“We listened closely to the people of Hong Kong and designed Personal Accident Cushion to meet their specific needs and concerns – like accidental medical expense, rehabitation, and family support during recovery” added Uygun. “The result is protection that’s easy to understand, easy to afford, and easy to claim. It is insurance made for real life.”
Launch offer: up to 3 months free
By beginning with personal accident insurance, a crucial protection that some Hong Kong consumers may lack, Mox offers up to three months free coverage to all Mox customers with an aim to raise awareness and drive adoption, helping our customers to strengthen their financial well-being.
- Basic Plan: Enjoy the first three months of coverage completely free – no strings attached.
- Value and Max Plans: Get a full cash rebate of HKD60 (Value) or HKD100 (Max) when you maintain your policy for the first three months – effectively covering your first month of protection.
More to come
Personal Accident Cushion is only the beginning. Mox Insure will continue to expand its insurance service offering, offering new, customer-centric products that challenge the status quo of traditional insurance. Stay tuned for more updates.
To find out more about Mox Insure, Personal Accident Cushion and its benefits, check out our official website https://mox.com/features/mox-insure/ or the Mox app.
Disclaimer and important notesThe Personal Accident Cushion is underwritten by QBE Hongkong & Shanghai Insurance Limited ("QBE Hong Kong") which is a general insurer, authorised and regulated by the Insurance Authority of Hong Kong. (License No. 11788). Mox Bank Limited (“Mox”) is an insurance agent appointed by QBE Hong Kong (Insurance Agency License No. GA1073). Mox and QBE Hong Kong have entered into an Exclusive Distribution Agreement under which Mox has been engaged to distribute QBE Hong Kong’s products.
This policy is only available to HKID holders with a regular place of residence in Hong Kong.
Mox disclaims all information related to insurance on the Mox app and/or our website. Such information is intended as a general summary and is for reference only, should not be used as a basis for making decisions and are subject to terms and conditions which are not detailed in the Mox app and/or our website. If there is any discrepancy between the information contained in the Mox app and/or our website and the policy documents, the policy documents shall prevail. For the exact terms and conditions and details of the exclusions, please refer to the policy documents or contact QBE Hong Kong.
In respect of an eligible dispute (as defined in the Terms of Reference for the Financial Dispute Resolution Centre in relation to the Financial Dispute Resolution Scheme) arising between you and Mox out of the selling process or processing of the related transaction, Mox will enter into a Financial Dispute Resolution Scheme process with you. However, any dispute over the contractual terms of the insurance product should be resolved directly between you and QBE Hong Kong.
For media enquiries, please contact:
Mox Bank Limited
Priscilla Wat / Franky Chan
Email: [email protected]
Ogilvy Public Relations Worldwide Limited
Barton Chui
Email: [email protected]
QBE Hong Kong
Felicia Song
Email: [email protected]
Belmont Communications
Adrian Bebbington-Wong
Email: [email protected]
About Mox Bank Limited (“Mox”)
Mox is a pioneering digital bank licensed in Hong Kong, and a registered institution (CE number: BNO808) powered by Standard Chartered in partnership with PCCW, HKT and Trip.com. Launched in September 2020, Mox is reimagining banking, empowering possibilities, and setting global benchmarks for digital banking from Hong Kong.
Mox is well on track to be the number one digital bank for cards, lending and wealth. In 2025, Mox is ranked as the number one digital bank in Hong Kong in Neobank Ranking 2025 by The Banker, a publication by Financial Times. It was also awarded the Best Digital Bank in Hong Kong by The Asian Banker for three consecutive years, and the Digital Bank of the Year in Hong Kong by Asian Banking & Finance for two years in a row. In 2024, the bank was also recognised as the Best Digital Bank for CX in Hong Kong and in Asia Pacific by The Digital Banker Digital CX Awards, and as one of Asia’s Top 5 mobile banking app and the number one Hong Kong digital banking app in Sia Partners’ 2024 International Mobile Banking Benchmark. Mox Credit Card held its position as the seventh-largest credit card portfolio among all retail banks in Hong Kong2. Through a scalable platform, lower cost-to-serve, top-notch customer experience and the unique promise of safe, simple, smart, and fun banking, Mox has found immense affinity among Hong Kong customers: Mox app is the top-rated Hong Kong digital banking app in Apple App Store in Hong Kong3, scoring 4.8 out of 5. Mox's influence extends beyond Hong Kong, as shown by the company's technology and know-how being transferred to Trust Bank in Singapore.
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About QBE Hong Kong
QBE Hong Kong is part of QBE Insurance Group and has been serving Hong Kong for more than a century. Today, QBE Hong Kong operations include QBE Hongkong & Shanghai Insurance Limited and QBE Mortgage Insurance (Asia) Limited. As a leading general insurer, QBE Hong Kong provides a comprehensive range of non-life insurance solutions for both business and personal customers. QBE Hong Kong operates through an extensive network of professional insurance agents and brokers. QBE Hong Kong is part of the QBE Insurance Group, a general insurance and reinsurance company.
To learn more about QBE Hong Kong, please visit www.qbe.com/hk
1Mox Insure is the insurance distribution service offered by Mox. Mox is not the insurer.
2According to TransUnion’s Market Insights and Intelligence Dashboard (MIID) from January to December 2024 and from January to December 2023.
3As of the period from 28 January to 28 July 2025.