Executive Team

Sunther Kuppan

Chief Executive Officer

Sunther Kuppan joined QBE Insurance (Malaysia) Berhad in October 2014 as Claims Manager. He was then appointed as the Head of Claims in 2017 and in 2020 assumed the role of Head of Operations and Claims. In May 2021, Sunther was appointed as the Chief Executive Officer of QBE Insurance (Malaysia) Berhad.

Sunther has over 25 years of experience in the general insurance field in the areas of claims management and general operations. He has held various management roles through out his career and brings with him technical expertise/knowledge.

In addition to Bachelor Degrees in Law and Economics, Sunther holds the Associateship of Chartered Insurance Institute (ACII) of United Kingdom.

Azima Abdul

 Nor Azima binti Abdul

Head of People and Culture, Malaysia

Nor Azima joined QBE in February 2010 is responsible of the overall strategic People strategies of the company.

Azima has more than two decades of experiences in human resource management, 18 years of which are in the insurance sector. Her experience covers a wide range of human resources and leadership expertise; including HR transformation, HR Programs, development of high performance culture, business restructuring as well as mergers and acquisitions.

Azima holds a Bachelor of Management majoring in Finance and Accounting from University Science of Malaysia and a Certificate in Insurance from Malaysian Institute of Insurance.

Azima is actively engaged in the General Insurance Industry circles and contribute to the industry through her involvement in General Insurance Association Malaysia (PIAM) activities.

In addition to a Bachelor of Management from University Science of Malaysia, Azima also holds a Certificate in Insurance from Malaysian Institute of Insurance.

Lim Boon Boon

Head of Finance, QBE Insurance (Malaysia) Berhad and Head of Finance Operations, QBE Asia

ACCA (UK), MIA, B. (Hons) Accounting and Financial Management, Six Sigma Green Belt

Boon Boon joined QBE in May 2018 as Finance Manager and subsequently appointed Head of Finance for QBE Insurance (Malaysia) Berhad in March 2020. Boon Boon has also been serving as Head of Finance Operations for Asia and Executive Director for QBE Asia Services Sdn Bhd since May 2021.

Boon Boon has over 20 years of accounting and finance experience in local and multi-national companies across various industries. She was previously an audit manager with Ernst and Young Shanghai.

Boon Boon graduated from University of Sheffield with an honours degree in Accounting and Financial Management and holds a green belt six sigma business process improvement certification.

She is a member of the Association of Chartered Certified Accountant (“ACCA”) and the Malaysian Institute of Accountants.


Eddie Lim 

Head of Claims

Eddie joined QBE Insurance (Malaysia) Berhad in 2021. He is appointed as the Head of Claims in September last year. He is responsible to oversee the management of the claims business and play a lead role in change and technical enhancement.   

He has more than 25 years in claims management, marketing, training and loss adjusting and has held leadership role in local and multinational insurance companies. 

Prior to joining QBE, Eddie was one of the principal trainer with the Malaysian Insurance Institute (MII) conducting technical and soft skills training for senior agents, rookie agents, insurance companies staff, loss adjusters in the industry and the public.  

Besides, he was actively engaged with the industry being a two term Chairman for the National Insurance Claims Society (NICS), collaborative projects with BNM and PIAM for fraud initiatives and conference.

He holds a law degree with honours from the University of London, an Associate Member of the Malaysian Insurance Institute and the Chartered Insurance Institute (CII, London). Currently, he practice insurance holding the title of a Chartered Insurer awarded by CII.


Mohd Farid Bin Othman

Head of Risk, QBE Insurance (Malaysia) Berhad

CA(M), B. Accounting (Hons)

Farid Othman has over 20 years of internal auditing and risk management experience in local and multi-national companies across various financial institutions. 

He graduated from University of Science, Malaysia with an honours degree in accounting.

He is a member of the Malaysian Institute of Accountants and the Institute of Internal Auditors Malaysia.


Stuart Chua

Head of Distribution

Stuart joined QBE Insurance Malaysia in September 2021 as Head of Broking Relationships. He has more than 25 years of experience in general insurance including Risk Engineering. Prior to joining QBE Malaysia, he has led nationwide sales distribution channels such as Agency, Broking, Bancassurance, Direct Corporate, Franchise and held multiple senior management positions in multinational insurance companies in Malaysia.

He holds a Bachelors Degree in Business.


Vijay Anand Jeevaratnam 

Head of Underwriting

Vijay joined QBE Insurance (Malaysia) Berhad in July 2015 as the Head of Engineering. He was then appointed as the Head of Property & Engineering in April 2019. In Nov 2021, Vijay was appointed as the Head of Underwriting.

Vijay with over 20 years in the industry brings forth a unique set of knowledge and skills which include an in-depth understanding of Business Processes, Structured Methodologies, Claims Management and Underwriting Expertise in both the insurance and reinsurance industries.

Vijay is Bachelor of Arts graduate majoring in the area of International Business Administration from the University of Lincolnshire & Humberside, United Kingdom. 

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