Executive Team

Sunther Kuppan

Head of Operations & Claims

Sunther Kuppan joined QBE in October 2014 as Claims Manager and was appointed as the Head of Claims in January 2017.

Sunther has more than two decades of experience in claims management and loss adjusting. Besides managing the claims portfolio he actively participates in the areas risk management and product development.

Sunther leads, directs and is accountable for all claims matters for QBE Malaysia and plays a major role in rolling out key regional and global claims transformation programs to enhance the claim service.

In addition to Bachelors Degrees in Economics and Law, Sunther is an Associate of Chartered Insurance Institute (UK) which carries a title of ACII.

Kevin Choong

Head of Agency Distribution

Kevin Choong joined QBE Insurance (Malaysia) Berhad in June 2018 and was appointed as Head of Agency Distribution on 1st May 2019. Kevin's responsibilities include the formulation and implementation of strategic marketing plans to promote agency development and business growth. In addition, Kevin is tasked with overseeing the business performance of QBE's branches nationwide.

Kevin has over 30 years of experience in the insurance industry. Before joining QBE, he was Head of Consumer Lines at Chubb Insurance Malaysia and prior to that, was Chief Distribution Officer at Great Eastern General Insurance Malaysia. He has also held senior management positions at Zurich General Insurance Malaysia and Allianz General Insurance Malaysia.

Kevin has been actively involved in PIAM, having represented the association in the PIAM/LIAM/MTA Joint Technical Committee on Medical Health Insurance for a number of years. He was also Deputy Convenor of PIAM's Accident, Health & Others sub-committee prior to joining QBE.

Kevin holds a Bachelor's of Engineering degree in Civil and Structural Engineering as well as a Master's in Business Administration degree, both undertaken at The University of Sheffield, United Kingdom.

Lim Boon Boon

Head of Finance

Lim Boon Boon joined QBE Insurance (Malaysia) Berhad in May 2018 as a Finance Manager and was appointed as Head of Finance of QBE Insurance (Malaysia) Berhad in March 2020.

Boon Boon has over 20 years of Accounting and Finance experiences in local and Multi-National Companies in various industries. Ms Lim has experience being an Audit Manager at Ernst and Young Shanghai for several years.

Ms Lim holds a Honours Degree of Accounting and Financial Management from the University of Sheffield, United Kingdom.

She is a member of Association of Chartered Certified Accountant (“ACCA”), Malaysian Institute of Accountants and lean six sigma certification, green belt.

Azima Abdul

 Nor Azima binti ABDUL

Head of People and Culture, Malaysia

Nor Azima joined QBE in February 2010 is responsible of the overall strategic People strategies of the company.

Azima has more than two decades of experiences in human resource management, 18 years of which are in the insurance sector. Her experience covers a wide range of human resources and leadership expertise; including HR transformation, HR Programs, development of high performance culture, business restructuring as well as mergers and acquisitions.

Azima holds a Bachelor of Management majoring in Finance and Accounting from University Science of Malaysia and a Certificate in Insurance from Malaysian Institute of Insurance.

Azima is actively engaged in the General Insurance Industry circles and contribute to the industry through her involvement in General Insurance Association Malaysia (PIAM) activities.

In addition to a Bachelor of Management from University Science of Malaysia, Azima also holds a Certificate in Insurance from Malaysian Institute of Insurance.

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