Win a trip to the 2026 Toyota AFL Grand Final!
Share your favourite Swans memory from the last 40 years for the chance to win an unforgettable trip to the 2026 Toyota AFL Grand Final.
About the sponsorship
We’re immensely proud to have supported the Sydney Swans since 1986, through principal sponsorship of the club across both the men’s and women’s teams. In 2022 we were delighted to become the Sydney Swans AFLW team’s foundation Principal Partner.
Our relationship with the team reflects our business philosophy of creating and nurturing long-term mutually rewarding partnerships. We’re honoured our sponsorship is recognised as one of the most enduring relationships of its kind in Australian sport, especially as it reflects the values on which our business is built – teamwork, commitment, tenacity and diversity.
We’re planning for the future together through our continuing support of the QBE Sydney Swans Academy, an initiative designed to identify and foster talent among aspiring young football players. We’re also incredibly proud to be paving the way for young elite female footballers in New South Wales through our partnership of the QBE Sydney Swans Youth Girls Academy, an elite training program for 12 and 13-year-old girls.
40 years at the heart of it
QBE Insurance is proud to celebrate 40 years of partnership with the Sydney Swans, marking one of the longest-running sponsorships in Australian sport history. Established in 1986, the partnership has since grown to support the Swans’ AFL and AFLW teams. The partnership has been built on shared values, trust and a long-term commitment to the community. We’re proud to support the club across every level and to celebrate a partnership that continues to make a meaningful impact on and off the field.