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About the sponsorship 

We’re immensely proud to be into our 37th year of supporting the Sydney Swans through principal sponsorship of the club across both the men’s and most recently the women’s teams. In 2022 we were delighted to become the Sydney Swans AFLW team’s foundation Principal Partner.

Our relationship with the team reflects our business philosophy of creating and nurturing long-term mutually rewarding partnerships. We’re honoured our sponsorship is recognised as one of the most enduring relationships of its kind in Australian sport, especially as it reflects the values on which our business is built – teamwork, commitment, tenacity and diversity.

We’re planning for the future together through our continuing support of the QBE Sydney Swans Academy, an initiative designed to identify and foster talent among aspiring young football players. We’re also incredibly proud to be paving the way for young elite female footballers in New South Wales through our partnership of the QBE Sydney Swans Youth Girls Academy, an elite training program for 12 and 13-year-old girls.

Watch the Swans and QBE’s sponsorship statement